The largest age group using YouTube is between ages 15-35Ībout 77% of internet users between ages 15-35 are on YouTube, along with 73% of users aged 36-45, 70% of users aged 46-55 and 67% of users aged 56+. More than half (66%) of the content from YouTube’s top 250 channels is produced in English, followed by Spanish (15%) and Portuguese (7%). English and Spanish are amongst the most popular languages used on YouTube This speedy adoption has contributed to the rise of Indian YouTube stars like T-Series, who is one of the most subscribed YouTubers on the platform. High-speed internet became widely available in India in 2016, and internet usage has flourished there ever since.
There are approximately 467 million active YouTube users in India, making it the network’s largest audience by country. India has the largest YouTube audience, followed by the United States and Brazil It’s fair to assume that YouTube has a diverse user base and your business can likely connect to your target audiences. YouTube is visited by nearly a quarter of the world’s population, boasting two billion monthly active users. YouTube has over 2 billion monthly active users Let’s cover some of YouTube’s main demographics. When launching a video marketing strategy, you need to know if the platform’s demographics match your target audience. If you’re noticing a dip, check out these creative approaches to promoting your YouTube channel. If you’re updating your channel at a regular cadence, you should see gains in channel growth over time. The Channel Overview Report will provide you with a graph measuring how your views, watch time and subscriber count are trending over time. There are several reports available but if you’re just looking for a general overview of channel performance, check out the Channel Overview Report. Once you’re in YouTube Studio, you can click on “ Analytics” in the left hand panel to access your YouTube performance analytics. (Also, if you don’t have a brand account on YouTube, now’s a great time to create a channel.)Īccess the YouTube analytics tool by going to or by clicking your profile icon and selecting “ YouTube Studio.” If you currently manage a presence on the platform, you can check your channel statistics using YouTube analytics. Whether you’re looking for user insights, YouTube search trends or historical facts and figures, we’ve got you covered.īefore getting into general YouTube stats, let’s get personal. We gathered 30 statistics to help you understand YouTube’s place in your video marketing strategy. And if that number made your eyes pop, there are more YouTube stats where that came from. More than 500 hours of content are uploaded onto the platform every minute, meaning there truly is something for everyone. It’s difficult to overstate YouTube’s role in our cultural ecosystem.
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